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Introduction Scent has the power to transform spaces, evoke emotions, and express personal style. Whether it’s a luxurious candle, a soothing diffuser, or a fine perfume, fragrance has become an essential part of our daily rituals. But as the term 'clean fragrance' gains popularity, misconceptions abound about what’s truly safe or sustainable. In this 2025 guide, we’ll uncover the truth about fragrance myths, air quality, and how to make mindful, informed choices for a health

Introduction There’s something soothing about lighting a scented candle after a long day. The warm glow, the comforting aroma, and the calming ambiance create a sense of peace. But a growing question among consumers is—are scented candles and home fragrances truly safe for your health and indoor environment? In this guide, we’ll explore the facts, debunk common myths, and show you how to make safer, more conscious fragrance choices for your home. The Popularity of Home Fragra

Introduction When you spray your favorite perfume or light a scented candle, you probably think about the beautiful aroma—not the science behind its safety. However, every scent you experience has been carefully assessed to meet international safety standards. The International Fragrance Association (IFRA), together with European Union (EU) regulations, ensures that all fragrances are safe for human use and environmentally responsible. What Is IFRA and Why It Matters The Inte

Introduction Have you ever picked up a beautiful perfume or candle and wondered — is this safe for me and my family? That question has become increasingly common as people grow more conscious about allergens, clean beauty, and air quality. Understanding fragrance allergens is essential not only for your health but also for making informed, confident choices about the scents you bring into your life. What Are Fragrance Allergens? A fragrance allergen is a component—either natu

A bespoke fragrance is more than a perfume. It is identity, memory and art – captured in a bottle. Every bespoke fragrance begins with a story — yours. From the first spark of inspiration to the final bottle, I guide you through each stage of creation with artistry, precision, and care. 1. Consultation & Storytelling We begin with a personal or online consultation where I listen to your vision, inspirations, and desired emotions. Whether it is a brand identity, a personal sig